An unrelenting pursuit of quality and authenticity.

Our story

A fresh, modern take on the boutique guitar shop experience.

When the Axe Palace was formed in 2008, my mission was to share my passion for high-end guitars and elite gear with a community I felt was often neglected and underserved. From humble beginnings selling boutique pickups on Internet forums as a 26 year-old, to eventually becoming one of the premier independent guitar shops in the US (and now Europe), the last 16 years has been an amazing and rewarding journey. 

Whether it’s helping you procure your dream guitar or amplifier, designing limited runs exclusively for our clients, or offering expert repairs and technical services to local musicians here in Massachusetts, the passion for quality and service that AP was founded on will make your visit an amazing experience.

– Nick

Nick Yoffe

Our mission

Axe Palace Manifesto

1. We only carry products that we personally believe in, instruments, amplifiers and accessories that we use ourselves and would recommend to friends.

2. An undying devotion to top quality construction and engineering in the products we carry. Musicians demand so much from their instruments. High quality not only inspires artistic ingenuity, but relieves the burdens and concerns of lower quality instruments, amplifiers and accessories. The AP does not carry shady instruments or equipment, only top-notch quality brands. You simply cannot walk out of our store with something junky.

3. It sounds simple, but customer service. We want the process of finding your sound or locating that guitar you have been looking for to be not only easy, but fun. We love to educate our customers and share opinions based on first-hand experience, but we also look to learn from our customers in every transaction and communication. We are not impossible to get on the phone or to sort an issue out with, and we promise to go the extra mile for you in your search for information and testing before you make a purchase.

4. Technical expertise. We are a gear-head company catering to gear-head customers. We love the details! You will always see high quality images of instruments on our website, and we only carry products that we have extensive knowledge of. Need to know what pickup would work with your guitar? What tubes to put in your amp? What guitar might work based on the sounds you like? We would never recommend something to upsell or rid ourselves of slow moving inventory, and our technical expertise allows us to truly help you find something that you will love.

5. Loyalty. We have been incredibly fortunate to forge an impressive group of loyal, passionate customers over the past 16 years. Whether its dedicating time after-hours to answering questions, offering generous pricing to repeat customers, or our world-famous complimentary pro setups we include with each guitar sale, we do everything we can to make our customers happy.


That is what The Axe Palace is all about. We always enjoy interacting with everyone, so please feel free to get in touch anytime if you have any questions, inquiries, or simply want to talk tone!


Visit us

United States
3 Glenwood Ave
Walpole, MA 02081

Tues-Fri:  11-6:30
Saturday: 11-5:00
Sunday: 11-5:00
Monday: By Appointment

Phone: (508) 921 9973
WhatsApp: (617) 515 5093

The Netherlands
Herenstraat 38H
1015 CB, Amsterdam
KVK # 81931360

Mon – Fri: 10:00 – 18:00
Saturday: 11:00 – 17:00
Sunday: By Appointment

Phone: +31 20 845 6510
WhatsApp/Mobile: +31 06 3885 8617

Visit EU Shop

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